πŸ€ To buy or not to buy? How to cut through the noise


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Hi Reader,
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Happy St. Paddy's Day!
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It's March Break for us here so I'm making a point of spending a lot less time on the computer this week. (With the exception of this newsletter which has already taken a tad longer than I'd had hoped.) 🀣
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I spent a good chunk of time plundering the depths of Appsumo to uncover some useful new finds which I've shared with you further down in this email.
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But it got me thinking. If you're anything like me, have you ever found yourself agonizing over whether or not to buy something and not knowing what to do?
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Here's a way of re-framing the question which I thought might be helpful.
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When deciding if you want to buy a certain course, product, service, etc - or maybe you've decided to buy but are still debating what tier to purchase (ie: on Appsumo)
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How do you make a wise decision? To buy or not to buy? What about the bump? The upsell? Extra codes? etc etc. I still find myself wrestle with these decisions on occasion.
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Case in point: Last night, after trying to decide what tier I should buy on Appsumo, I went into Chatty and asked for it to compare the features at each level. Chatty kept saying get Tier 1! and I kept arguing: "But what if I need the higher tier in my biz and kick myself for not getting it after it's gone?"
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This is what Chatty came back with. I definitely needed the reminder considering the amount of stuff I've purchased which I still haven't used, so I thought it worth sharing. 😁
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1️⃣ The AppSumo question that prevents most regret purchases

Before buying any AppSumo tool, ask:

β€œDo I already have a real use for this in the next 60 days?”

Not:

β€œCould I use this someday?”

β€œMaybe I’ll build something later?”

Because future-proof buying is where most AppSumo regret comes from.

A lot of people buy higher tiers thinking:

maybe someday

maybe another project

maybe another business

Then they never use it.

The safest pattern is:

Buy the smallest tier that solves your current problem.

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So spot on right? This rule of thumb works great not just for Appsumo purchases, but almost anything you're considering for your business.
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Copy, screenshot, print, and/or laminate this snippet. Whatever you need to do to remember it so you can make the best decision for yourself the next time you need the reminder.
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And of course, if you ever have questions or need help trying to decide on something, feel free to drop me a line. I'm always happy to help. πŸ’–

NEW: DOORS ARE NOW OPEN
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Liz Wilcox has finally opened up the Annual Pass to her Email Marketing Membership which teaches you the building blocks of email marketing in a super fun way.
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The doors are only open until Friday though so make sure you jump on this deal and find out why over 4,000 members are in love with her membership.

If you don't already know who Liz is, she's the Queen of the low cost membership. You might also recognize her from her recent stint on Survivor. (Yes, the Jeff Probst Survivor! In fact, her epic Applebee's meltdown made headlines worldwide and she even made the Survivor 50 opening highlight reel a couple weeks ago which is a seriously impressive feat!)

When you grab the Annual Pass for $108 ($9 a month) you'll get weekly email templates that gets delivered every Monday morning that can help you with what to write to your audience along with samples and video explanations. You'll also receive monthly live q+a's with her, guest experts, and all sorts of fun stuff,
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This is perfect for anyone who wants to connect with their readers but has no idea what to say or where to start. With Liz's help, you're getting your newsletter out and connecting with your subscribers every single week.
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This is EXCLUSIVE for Annual Passholders and won't be available for purchase or on the monthly tier.
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Liz has also added (by popular demand) brainstorming sessions and planning sessions where you'll map out your offers and your calendar. Each quarter!
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You'll also get $1500 worth of email products, live rounds of courses, accountability groups, monthly live q+a, and a rewards system to make sure you don't just BUY the Pass, you USE it.
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Plus, over the next 12 months, you'll receive every one of Liz's existing products as well as all the new ones she creates for the entire year such as her always fun live rounds of her most in-demand and helpful courses (value $50 - $100 each.)
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If you know email is the thing you need to "double down" on to build your business, grab the Annual Pass for $108. It's like buying a Costco membership to get inside the store, EXCEPT in Liz's store, everything is free.
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If you're interested in joining me inside the membership, the sale on EMM is open until Friday, March 20th.

✨BONUS - When you purchase Liz's Annual Pass and pay in full, get 40% of your purchase back in Lara Loot to spend in my shop with no expiry.

​ENDS TONIGHT: GET RUTH'S ARMY OF BOTS FOR $7​
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Ever feel like you’ve got plenty of vague, swirly offer ideas… but no clue which one to focus on next?

That's exactly why Ruth Poundwhite made the Soulful Sales Funnel AI bot team. You can get them all for $7 to end the overwhelm but today is the last day.

  • The Offer Oracle uncovers low-lift offers hiding in your existing content, honouring your current energy and capacity
  • The Tripwire Assistant matches tripwires based on what you're already selling or could create most easily
  • The Sales Funnel Mapper gives your next strategic step without overwhelming you.

When you sign up to the Soulful Sales Society​ this month, you'll also get her Sustainable Sales framework. The goal is to stop trying to hold your sales together with constant effort, and build structured strategies that do more of the lifting.
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And today is the last day to sign up to get access to her upcoming Freebie to Buyer & Tripwire Challenge which starts March 24th.
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When you join for $7, you aren't just getting more ideas to consume. You're getting a whole implementation container that makes this doable which includes the AI sales bot team. πŸ€–
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You'll receive:

  • Monthly Get It Done Weeks to build stronger sales paths step-by-step (inc tripwires, order bumps, strategic freebies, easy-yes offers etc)
  • Group coaching, mindset sessions, and journaling prompts
  • AI tools, templates, and a resource vault to reduce manual work
  • An intimate community that truly gets it

This isn't just a challenge, it's a mental shift that will help you build a business that sells more consistently with less energy, built on three structural shifts that take the pressure off you:

✨ Sell more often: Making selling a normal, gentle part of everything you do, rather than saving it all for high-stakes, exhausting launches.

✨ Sell sooner: Stop hiding your offers! Giving new subscribers a clear, easy path to buy from you right away if they are ready.

✨ Sell in more ways: Layering simple, quiet systems around the offers you already have, so sales come from multiple places while you rest.

The focus here is on that "sell sooner" shift. In just 30 minutes a day, you'll build a feel-good tripwire offer that turns new subscribers into paying customers, without being pushy. You'll also get her powerful funnel of AI bots included that make it super easy to set everything up.

Plus, when you get it it done, Ruth will share your freebie with her 6.5K+ email list πŸŽ‰
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You'll get all of this for $7. Use SSS7TRIAL to take advantage before the timer runs out tonight, March 17th, at midnight PST.

✨BONUS - If you love Ruth's membership and decide to stay on, I'll gift you 30% back in Lara Loot to use in my shop with no expiry as a one-time bonus on your first month or on the annual membership when you pay in full.

NEW: TOOLS FOR YOUR BIZ ON SALE​
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To celebrate turning 16, Appsumo just launched their Build Different sale. This is a week-long event celebrating tool founders and the AppSumo community of business builders.

Before we dive into that, most of you know I've been going on and on about Shareables. If you're interested in getting 16% off, check out the tier you want and decide if it's getting a Plus membership. I bought two higher tier products last year and upgraded to Plus, as it was worth getting $100 back in coupons, early access and extra discounts.
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Before we get into some of the cool products they're featuring during this sale, I wanted to mention my experience with Shareables because I'm completely blown away and I've actually never ever seen anything like it!
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So when I was signing up and activating my license, I came across this message. And it kind of threw me for a loop:

A pop up offering to book a call with Ryan, the founder. Hmmm...I clicked the link (somewhat skeptically) to see what the catch was. How much would this cost? How long is the call? Would it be with an underling who would try to get me to buy the full stack?
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Well I clicked the link and it went to a simple Google Calendar link. Thirty minutes. No cost. No underling. He even has Sunday times available. 🀯

Oh, and he also sent a welcome email and offered to help walk you through setting up Shareables once again.
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I'm actually so blown away, if you've been considering Shareables and were waffling on what tier to get, going the extra mile like this clearly shows someone with that level of commitment is in it for the long haul and certainly deserves the business. And if you're only hearing about Shareables, from this email, I included details on it further down in this email.

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To celebrate turning 16, Appsumo just launched their Build Different sale. This is a week-long event celebrating tool founders and the AppSumo community of business builders.All week, Plus members get 16% off every purchase sitewide to celebrate AppSumo’s 16th year of backing software builders. Some of these deals will go up in price or disappear completely when Build Different ends on March 20th at noon CST.
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​Here are some of Appsumo's other featured products worth a look during the sale.

​VoiceDash​
You don’t run out of ideasβ€”you run out of patience for typing them.

  • Transform your speech into clean, ready-to-send text in real time (Mac, Windows, Android, etc)
  • Remove filler words and fix grammar in real time while you speak

Think of this one as the audio version of Descript! It automatically removes all your filler "ums and uhhs" and it also formats your notes. So if you were to rattle off a grocery list, it would create one automatically with bullet points for each of the items you list. That's super cool!
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​Journal it!​
Switching between your journal, calendar, and notes app is killing your flow. Journal it! combines planning, journaling, note-taking, and habit tracking, so everything stays connectedβ€”even when you’re offline.

  • Connect journaling, planning, notes, habits, and trackers with bi-directional linking
  • Work fully offline across iOS, Android, macOS, and webβ€”no internet required

​Consently​
You shouldn't need a lawyer or developer to stay compliant. Consently handles it all, from auto-scanning cookies and blocking cookies until consent to generating policies and logging every decision.

  • Instantly auto-scan your site and block cookies until users give consent
  • Generate policies, sync consent signals, and store every decision in audit logs with one script installation

​CutMe Short:
Say goodbye to long, messy URLs. CutMe Short transforms any link into a branded, trackable smart URL, complete with dynamic UTM parameters, link expiry, and deep analytics from one intuitive dashboard.

  • Instantly auto-scan your site and block cookies until users give consent
  • shortening amplified, where insights meet impact
  • Seamlessly boost brand recognition and SEO performance

​DMARC Report:
Without constant surveillance, your domains are vulnerable to security threats. Good thing DMARC Report stops fraud in its tracks with real-time DMARC monitoring and reporting.

  • Access human-friendly reporting tools to detect phishing, email spoofing, and domain forgery while improving deliverability
  • Design a white-label solution to monitor client domains with real-time alerts and an easy-to-use dashboard

​RepliQ​
Generic outreach gets ignored, but manually personalizing every message is impossible to scale. RepliQ automatically generates hyper-personalized videos, images, and landing pages so you can boost response rates without the manual workload.

  • Generate hyper-personalized outreach assets like videos, images, and landing pages for every lead
  • Automatically personalize your outreach at scale using lead data

​Answerly​
You don’t have time to build a bot that can respond to every possible scenario. Luckily, Answerly can learn all the ins and outs of your business and generate accurate, human-like replies to customers 24/7.

  • Train your AI chatbot with pictures, links, and product emergencies, so it can provide relevant answers to customers
  • Automatically analyze your training data for knowledge gaps that you can fill in by entering short text answers

Remember, you can try anything for 60 days and return it if you don't love it. Also, make sure you add it to your calendar as a reminder and dont assume 60 days is exactly two months from your date of purchase because some months have 31 days. :) The best way to know for sure how long you have is to check when you need to activate your product by. That is also the date you have to get your refund.
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​Heads up: Some of these deals will be going up in price soon or disappear completely when the Build Different event ends on March 20th at noon CST. (And scroll a little further down if you're interested in learning more about Shareables.)

EXTENDED - LAST DAY: CREATE AND SELL WALL ART​
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Today is your last day to grab Jan's Wall Art Sales Kit while it's still on promotion. This deal was actually supposed to end yesterday but Jan forgot to send out her newsletter until super late (lol) so she extended it until tonight, March 17th at midnight PST.
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Thanks to AI, beautiful wall art is easier to make than ever before, but creating and selling are not the same.
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The Wall Art Sales Kit​ This kit gives you the strategy and tools you need to create one of the many successful art work shops that sell by the truckload on Etsy rather than being stuck with a artwork business that makes an occasional sale.

The kit includes:

➑️ The Wall Art Seller’s Guide (34 pages): How to make a success of your wall art business with detailed guidance, strategies, and templates for selling more of your art.
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β€‹βž‘οΈ Wall Art Mockup Prompt Generator: If you want to sell a lot of artwork, it's essential to present your work professionally in a way that buyers can see how it will look on their walls. Easily create mockup prompts for your favorite AI Image generator (free or paid) with the generator and show your artwork beautifully with the right setting, lighting, layout, color etc. Use the suggestions provided for each field of the prompt or you can add your own ideas to the generator if you wish.
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β€‹βž‘οΈ How to Use the Prompt Generator Guide: Getting started instructions are included in the generator itself but this guide gives even more tips and detailed instructions for getting the best images using the free and paid image generators we used in our testing
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β€‹βž‘οΈ Photopea and Canva Affinity guides: The guides have step-by-step instructions and screen shots so you can easily add your work to the mockups using either one of these FREE tools.

Grab it for $17 during launch (regular price $47)

If you'd like to sell art work in a set or collection, popular with buyers, add the option for the additional multi-image mockup prompt generator at checkout for an extra $5.
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End date for the launch is tonight, Tuesday March 17th, at midnight PST.

✨ BONUS: Get 40% of your purchase back in Lara Loot on your purchase that includes any bumps/upsells which you can spend in my shop page with no expiry.

ENDS TOMORROW: CREATE YOUR BIZ ARMY

Carmen is running a limited-time St. Patrick’s Day sale on 10 of her latest Custom GPT tools designed for Creators and KDP Publishers.

These GPTs are designed for creators who want to build and sell digital products, or publish books on Amazon KDP such as:

  • Puzzle books
  • Coloring books
  • Children’s storybooks
  • Romantasy books
  • Cozy mystery & detective books

They’re quick-win tools that help creators generate book outlines, content, cover images, book title, subtitle, description, and keywords much faster using AI.
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​Tools included in the sale:

  • Kids Detective Puzzle Creator GPT
  • KDP Book Launch Architect GPT
  • Soft Life Coloring Book Creator GPT
  • Puzzle Book Architect GPT
  • Cozy Mystery Book Architect GPT
  • Horror Game Book Designer GPT
  • Romantasy Saga Architect GPT
  • History Book Architect GPT
  • Detective Mystery Game Visualizer GPT
  • Children Storybook Creator GPT

The sale will run from today through March 18th, 2026 at 11:59pm CST.

✨ BONUS - For every $25 you spend after coupons are applied and before taxes, you'll receive $10 back in Lara Loot.

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​NEW: SHOPFRONTS FOR A ONE-TIME PRICE​
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Are you interested in creating a hub for your products but you're not interested in trying to master Divi, Amember, Shopify, etc?
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Check out Shareables that's currently available on AppSumo as a lifetime deal.
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Shareables lets you turn your Google Sheets, Airtable, or Notion into a real websiteβ€”without any coding.
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This is the perfect software to use to host products, courses, or your very own bundle!

Honestly, I had been looking for a lifetime deal on something like this for YEARS. Well, because I'm stubborn, I was finally able to get a lifetime license to Spreadsimple a couple of years ago and I couldn't be happier with this software.
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It's perfect for someone that's not super tech savvy. All you do is input simple information, name, price, link (and whatever information you want) in a table (I use Google sheets) which instantly will turn that into a beautiful website.
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You can see the storefront and affiliate page that I built using Spreadsimple which seriously took me a couple of hours to create. This is the same idea behind Shareables.
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If you're not interested in footing the monthly cost for platforms like Spreadsimple and Softr (which is wildly expensive), you should definitely check out Shareables while it's available.

NEW: AUTOMATE YOUR SHOP​
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In my last few emails, you may have heard me talking ad nauseum about Shareables and how magical it is for creating a website that showcases your products. (And if you have no idea what Shareables is, scroll further down to learn more about it.)
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The software is truly amazing, but Carrie from Peaceful Passive Income has taken it one step further and created a brand new, very cool course walking you through all the benefit: ​Create a Dynamic Shopfront with Airtable & Shareables.
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I'll be honest, I've been so incredibly happy with Spreadsimple (and I also have a lifetime plan so I wasn't planning on picking up Shareables) but Carrie has pointed out some really incredible features that remove some fiddly tasks that you just can't do with Spreadsimple which are a total game changer.
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We're talking automated updates. πŸ€―β€‹

​Say you want to highlight any sales you want to run for the next few months in your shop. Spreadsimple and Shareables both use a spreadsheet to create your web page, so I love it because you don't have to know how to code or use Wordpress. Still though, normally, you'd have to go into your spreadsheet and add that information, link it to the shop page, and manually update everything.
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Using this new system in Shareables and Airtable, all you have to do is set up the coupon codes with date ranges for any of the products and each time a sale begins, that particular product will automatically jump to the top of your page to highlight that sale. And when the sale is done, it will remove that pricing and sale info and revert back to where it normally lives on your page. How cool is that??? And all you need to do is add the information once.
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The other way would require you having to go back in to remove the codes and move the product back to where it regularly lived on your page.
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This is something I've never bothered to do because it's really time consuming, but imagine being able to run sales on auto-pilot - and have your website automatically update to include that information? THIS makes picking up Shareables a no-brainer imo.
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Carrie's new course doesn't just show you in the abstract how to create a shopfront either. It gives you an easy-to-use yet powerful Airtable template that you can integrate into Shareables to create a beautiful, functional, and auto-updating display of all the products you sell.

Carrie will walk you through the process, step-by-step, so even if you've never used these programs, you'll still be all set.

Step 1 - Creating your Airtable Base (She'll give you her Airtable template that's set up for everything you need. If you can add data to a spreadsheet, you'll be able to use this template even if you are brand new to Airtable.)

Step 2 - Getting your shop to auto-update (She'll walk you through the magic formulas she's added into your Airtable base.)

Step 3 - Connecting your Airtable Base to Shareables (She will tell you exactly how to toggle all the settings so that you can get your shop set up super fast.)

Step 4 - Publishing your shopfront website (how to add it to your Wordpress website or how to publish it to a custom domain.)

Step 5 - Updating your shopfront (She'll show you how simple it is to add/remove products)
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Best of all, you don' t need to sign up for some other monthly cost in Airtable. According to Carrie, The free plan is LOADS more than you'll need.
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If this sounds cool and something you're interested in, pick up Carrie's brand new course while it's at it's lowest price during the launch. Right now, you can save $20 with coupon code DYNAMICSHOP through March 22nd. After that, her course will regularly be $47.
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And be sure to check out more info on Shareables below (which is still available as a lifetime deal on Appsumo.)

✨ BONUS! - If you purchase Carrie's course, get 50% back of your purchase in Lara Loot.

NEW: GET FRESH FOR MARCH!
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Katherine has released her newest kit in her Limitless Design Kits Monthly Membership.
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Freshen up your designs with the March Fresh Kitchen Design Kit. Inspired by bright, healthy kitchens and the joy of cooking with fresh ingredients, this kit captures the clean, uplifting feel of wholesome meals and everyday nourishment. It’s perfect for projects that celebrate home cooking, feel-good living, and the kitchen as the heart of the home.
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With all the latest concerns over copyright, usage rights, and outsourcing art from questionable sources, a few members have asked if she makes the graphics in her kits. The answer is YES, she personally illustrates/draws/paints the graphics.
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All of her personal hand-drawn or painted illustrations and high-resolution elements can be used to create PLR, digital products, physical products, and TEMPLATES (to name a few) which is MUCH MORE than any typical commercial use license.

Along with the individual elements, she's also included a few different types of graphics to help you create scenes.
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These design kits are only available for one month inside the membership so you have until the 14th to pick these up. Katherine will then be offering them for sale at the current regular price of $97.
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You'll automatically receive $482 worth of bonuses that come with MRR rights, meaning you can turn these kits around and not only sell them commercially, but as PLR without restrictions!
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MRR or master resell rights means you can sell these items commercially to others who can also sell them commercially. Normally, with PLR, you can sell them to others for personal use only.
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This means you can use these products to create your very own PLR. It's also perfect if you've been wanting to get into a bundle but don't have a creative bone in your body and aren't sure what you would be able to offer with PLR rights - now you'll be able to thanks to Katherine's gorgeous resources.
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Best of all, you can use these elements without fear of infringing on someone's license, which is much more generous than a standard commercial use license, and use them for to create PLR digital products, physical products, and templates (to name a few) - and yes, even stickers!

Check out everything you get on the sales page. This kit will be available at the discounted price of $27 until April 14th.

✨BONUS - If you purchase Katherine's kit, I'll give you 50% of your purchase back in Lara Loot which you can use in my shop with no expiry.
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✨ Want a brand image as fun as your products? ✨
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Check out my new Illustrative Lookbook only available here for a short time.
40 portrait styles: Noir comic panels, retro posters, pop art & more.

✨ Tales From the Rouge Fun things ✨
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✨ My Favorite Biz Tools ✨

Thrivecart πŸ›’

Lifetime Shopping Cart

Kit πŸ“§

My fave email software!

Marketing Magic πŸ’»

Create a Sales page in 20 minutes!

Etsy 🎨

Showcase your magic

No Hassle Website πŸ‘Œ

Get a DFY Wordpress website

Convertbox πŸ‘‹

Convert visitors into sales

*TC Bonus: If you purchase Thrivecart using my link, receive $200 back in Lara Loot. 😻
Other purchases made through my links qualify for bonuses! ​Drop me a line​ for more info.


My name is Lara and I'm the owner of Tales From the Rouge - inspired by a magical enclave in the Rouge Valley in the east end of Toronto, Canada. I'm a writer/television producer and a wife and mom who loves photography, nature, and my ever-expanding collection of antique typewriters. I'm inspired by nature on a daily basis and draw inspiration from my surroundings which trickles down to my creations.
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You are receiving this newsletter after signing up for one of my paper packs in a free or paid bundle or giveaway. I hope you'll stay and enjoy my newsletter containing useful health and wellness tips, fun stories along with awesome promos and gifts! However, if you don’t want to stick around, just hit that unsubscribe button at the bottom of this email. I do hope you hang out for a bit to see what the fuss is all about!
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Please be aware that if you unsubscribe from this email you will no longer receive updates on bonuses, courses, or waitlists that you might have signed up for. Please use caution when unsubscribing.
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Disclaimer:

I often recommend products and services that I use or that have been recommended to me by people I trust. In many cases these recommendations are accompanied by an affiliate link, which provides me with a referral commission if you click through and make a purchase.

The information presented here is for educational purposes only. Before taking any action that may affect your health, finances, or well-being, please check with your own doctor, health-care provider, financial and business advisers. Always do your own due diligence.
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HEADS UP: If you unsubscribe you'll remove yourself from customer & course updates as well. If you'd still like to receive notifications and updates on your products, select update your preferences.

Lara Champion

Writer, TV Producer/Director, Digital Creator. (Discovery Channel, HGTV, The CBC, Elle Canada, The Toronto Star, and US Weekly.) Although I'm an award-winning journalist who has shot stories around the world, nothing gives me more joy than taking photos in my local stomping ground, β€œThe Rouge” and turning them into illustrative art. I love sharing stories and images with my community along with free and paid resources to help others break the chains of the 9-to-5 hamster wheel to achieve a life they love. Check out my previous posts but keep in mind that only subscribers get access to my occasional gifts which aren't posted below - so sign up to receive my daily newsletter!

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